The magical world of Taika has enchanted people around the world with its folkloristic and mystical patterns by Haapaniemi, combined with streamlined shapes of the items designed by Heikki Orvola, since its launch in 2007. 

In 2022, Klaus Haapaniemi designed a new, special edition pattern in black full of atmosphere to mark the 15-year milestone and to delight all Taika enthusiasts around the world. As a continuum for the black Taika anniversary mug, Iittala introduces two complementing colourways, red and linen, for the beloved design.